01
Space for surfacing ideas.
Clean & Simple.
Like spacious laboratories, in which the walls are of the same, calm color. A space that remains empty and free of distractions.
Minimalist design with plenty of white space to allow ideas to surface and breathe. Not to advertise but to inform.
Minimalist design with plenty of white space to allow ideas to surface and breathe. Not to advertise but to inform.
02
As little design
as possible.
Feeling like nothing is designed just for the beauty. Everything in its right place, nothing unnecessary is present. Design that concentrates on the essential aspects.
03
Brutalist style layouts.
No additional beauty elements. Clever layouts and bold compositions. Design closer to postal, printed book, magazines blueprints.
04
Honest.
Unobtrusive.
Understandable.
Not to make a product more innovative, powerful or valuable than it really is. Do not attempt to manipulate the consumer with promises that cannot be kept.
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
05
Interesting.
Hero Images.
Along with graphic design and copywriting, bald pictures play the key role. The better the pictures, the better the overall look, even with shy design and weak text.
06
Aesthetic.
Something between the lines. The product itself, how you talk about it, in what words, how you present it.
Lots of invisible thoughtful decisions.
Lots of invisible thoughtful decisions.
07
Color usage.
Color can be used as subtle accents, links or boldly, filling large spaces or text with one color.
08
Collage.
When you don't have images with enough quality you always can present them as collages with additional catchy elements.
09
AI Assisted.
**
Logotype Redesign.
Interactive place.
We use orthographic camera projection to disable perspective transformations of the logotype. Objects in distance don't appear smaller (isometric).
Proportions of each letter changed a little along with camera projection. Letter A was modified the most.
Proportions of each letter changed a little along with camera projection. Letter A was modified the most.