Visual Identity + Printed Merch


5'nizza (slang spelling of Ukrainian: п'ятниця [ˈpjɑtnɪtsʲɐ], meaning "Friday") is an acoustic group formed in 2000 in Kharkiv, Ukraine, that disbanded in 2007 and reunited in 2015. It is made up of friends Serhii Babkin (guitar), and Andrii "Sun" Zaporozhets (vocals).
Develop Visual Identity and Printed Materials for the music band's reunion anniversary tour.

Cipher solution

Set of collages with a slightly encrypted
name of the group is used.

Playful variations sing the same song, but in a slightly different way - like at any live concert, it's not like any previous one.
1 — Logotype dynamic variations
2 — T-shirts variations.
Merch looks self-sufficient and diverse
due to typography, without any extra funds.

Live shows

3 — Fluid possibilities for experiments with lighting.
3A — Identity usage with the live light setup.
4 — Live show photo.
5 — One of the live shows.

Three-disc anniversary edition

Inspired by Maurits Cornelis Escher's works on the album cover we use two play buttons on top of each other. Each play buttons illustrated as Penrose triangle.

Two perpetually transforming creators, two "play" buttons pressed at a time, two voices entvined in one melody.
6 — Impossible Object Exploration.

Impossible object

An impossible object (also known as an impossible figure or an undecidable figure) is a type of optical illusion that consists of a two-dimensional figure which is instantly and naturally understood as representing a projection of a three-dimensional object. Impossible objects are of interest to psychologists, mathematicians and artists without falling entirely into any one discipline.
7 — Impossible Object
One of three 3D-renders for the album cover.
The Penrose triangle is a triangular impossible object, an optical illusion consisting of an object which can be depicted in a perspective drawing, but cannot exist as a solid object. It was first created by the Swedish artist Oscar Reutersvärd in 1934. Independently from Reutersvärd, the triangle was devised and popularized in the 1950s by psychiatrist Lionel Penrose and his son, prominent Nobel Prize-winning mathematician Sir Roger Penrose, who described it as "impossibility in its purest form".[4] It is featured prominently in the works of artist M. C. Escher, whose earlier depictions of impossible objects partly inspired it.
7 — Digipack cover.