Identity + Industrial Design


To design visual identity for a yoga studio.
Minimalist approach welcome.

From complexity
to simplicity

Usually yoga companies use something patterned or ornamental. In this case, it turned out to keep the meaning, while reducing the graphic component to a minimum.

Granat Yoga

A simple solution for a cozy yoga studio.
Logotype has shape of pomegranate seed.
The logo doesn't do anything special, except that it can lie on any of its sides and be unobtrusively associated with asanas in yoga.

It also was made as practical object
with simple elements.
A collapsible frame and a convenient logo-shaped fabric case was made for the studio. Assembled object might be placed anywhere. Quick & easy to use.​